From Skits to Stars – TikTok’s Role in Music Breakouts

Once seen as just a lip-syncing app, TikTok has evolved into Africa’s most potent music discovery platform.

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

In 2023 alone, over 60% of Nigeria’s top viral hits broke out via TikTok. Why? Short-form content, viral challenges, and a Gen Z audience obsessed with authenticity.

It’s why The Next Eagle is using TikTok as its primary audition and engagement engine. It removes the gatekeepers and puts power in the hands of fans and creators.

From freestyles to duets to influencer reactions—TikTok is where new stars are born. Platforms like ours take them from phone screens to global stages.

Music has changed forever. And Africa is leading the charge.